The Full-Stack Marketer

⚖️ SMS vs. Email: Pros & Cons for Your Audience

Published about 2 months ago • 3 min read

Hey Reader,

Last week, I discussed the importance of owning an audience vs. using social media to communicate with them. If you didn't get a chance to read it, check it out before you dive into this week's edition.

This Week's Feature ↓

Where To Create An Audience? SMS vs. Email

In a world where search engine rankings are constantly changing, owning your audience is more important than ever. So is choosing where to connect with them most outside those third-party platforms.

When it comes to owning an audience, having the ability to communicate with them instantly is a powerful strategy to keep them engaged.

So, should you do that via SMS (text) or Email?

Choosing the Right Platform

✅ SMS Marketing Pros:

  • High Open Rates: SMS messages have a near-perfect open rate, with most texts being read within minutes of receipt.
  • Immediate Delivery: Ideal for time-sensitive messages due to instant delivery, making it perfect for last-minute deals or urgent updates.
  • Direct Engagement: Allows for a direct and personal communication line with your audience, enhancing customer relationships.

🛑 SMS Marketing Cons:

  • Cost: Generally more expensive than email, especially with high-frequency messaging.
  • Limited Space: SMS messages need to be concise due to character limits, which restrict the amount of information they can convey.
  • Intrusiveness: Can be perceived as intrusive if not done with consent or not timed appropriately, potentially leading to higher opt-out rates.

Working With...

Slick Text: #1 Rated SMS Marketing Service

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✅ Email Marketing Pros:

  • Cost-Effective: Offers a more affordable option for reaching large audiences, especially for businesses on a tight budget.
  • Rich Content: Allows for including longer content, images, and links, providing a richer experience for the recipient.
  • Segmentation and Personalization: Advanced tools enable segmentation and personalization, enhancing the effectiveness of campaigns.

🛑 Email Marketing Cons:

  • Lower Open Rates: Emails have a lower open rate than SMS, and many messages go unnoticed in crowded inboxes.
  • Spam Filters: Emails can be filtered into spam folders, reducing the visibility and effectiveness of campaigns.
  • Setup and Maintenance: This requires more effort to set up and maintain email lists, including adherence to anti-spam laws.
I use MailChimp* for all my business email marketing because of its powerful integration with other platforms, including Slick Text.

Making the Decision

When deciding between email and SMS marketing, consider the nature of your messages and your audience's preferences.

For instance, if your business relies on timely updates or targets a demographic that prefers quick, concise information, SMS might be the way to go.
Conversely, if you aim to provide detailed content and visual storytelling or if budget is a constraint, email marketing would be more suitable.

Ultimately, the most effective strategy can be a balanced approach that utilizes the strengths of both email and SMS marketing.

📰 Other Marketing News ↓

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  • Great Google Ads advice for SMBs (link)
  • Have you used the OTO offer? (link)

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