Hey Reader,

Last week, I discussed the importance of owning an audience vs. using social media to communicate with them. If you didn't get a chance to read it, check it out before you dive into this week's edition.

---

This Week's Feature ↓

Where To Create An Audience? SMS vs. Email

In a world where search engine rankings are constantly changing, owning your audience is more important than ever. So is choosing where to connect with them most outside those third-party platforms.

When it comes to owning an audience, having the ability to communicate with them instantly is a powerful strategy to keep them engaged.

Choosing the Right Platform

✅ SMS Marketing Pros:

• High Open Rates: SMS messages have a near-perfect open rate, with most texts being read within minutes of receipt.
• Immediate Delivery: Ideal for time-sensitive messages due to instant delivery, making it perfect for last-minute deals or urgent updates.
• Direct Engagement: Allows for a direct and personal communication line with your audience, enhancing customer relationships.

🛑 SMS Marketing Cons:

• Cost: Generally more expensive than email, especially with high-frequency messaging.
• Limited Space: SMS messages need to be concise due to character limits, which restrict the amount of information they can convey.
• Intrusiveness: Can be perceived as intrusive if not done with consent or not timed appropriately, potentially leading to higher opt-out rates.

✅ Email Marketing Pros:

• Cost-Effective: Offers a more affordable option for reaching large audiences, especially for businesses on a tight budget.
• Rich Content: Allows for including longer content, images, and links, providing a richer experience for the recipient.
• Segmentation and Personalization: Advanced tools enable segmentation and personalization, enhancing the effectiveness of campaigns.

🛑 Email Marketing Cons:

• Lower Open Rates: Emails have a lower open rate than SMS, and many messages go unnoticed in crowded inboxes.
• Spam Filters: Emails can be filtered into spam folders, reducing the visibility and effectiveness of campaigns.
• Setup and Maintenance: This requires more effort to set up and maintain email lists, including adherence to anti-spam laws.

Making the Decision

When deciding between email and SMS marketing, consider the nature of your messages and your audience's preferences.

Ultimately, the most effective strategy can be a balanced approach that utilizes the strengths of both email and SMS marketing.

Continue to Part 3 →

---

📰 Other Marketing News ↓

• I check 36 reports every week (video)
• How do you prefer to learn? (poll)
• Great Google Ads advice for SMBs (link)
• Have you used the OTO offer? (link)

Share, you. Reach marketers, creators, & more with a sponsored ad. Only $23 per spot

RESOURCES I share some of my best marketing strategies here. Get Access