Full-Stack Marketing
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.
⏳ 5 Must-Do Checks After Launching Google Ads
Hey Reader, If you're a baseball fan, hold on tight. We're in for an exciting postseason. This Week's Feature ↓ 5 Must-Checks 5 Days After Campaign Launch Launching a Google Ads search campaign is just the beginning. What happens in the first few days can significantly impact the long-term success of your campaign. If you don’t take the time to review key metrics right after launching, you could be throwing away valuable ad spend. To make sure your ads are on the right track, here are 5...
👌 How to Find Your Perfect Marketing Channel
Hey Reader, Welcome to Part 2 of our series on finding your customers! Last week, we covered the pros and cons of different marketing channels, and now it’s time to take action. In this edition, I’ll guide you through simple, actionable steps to identify the best channels for your business and help you focus your marketing efforts where they’ll have the most impact. Ready to zero in on what works? Let’s get started! Part 2 (of 2): Your Roadmap to Marketing Success How to Find Your Best...
🤔 Which Marketing Channels Are Worth Your Time?
Hey Reader, I'm excited to share Part 1 of 2 of my marketing series on finding your customers this week. As marketers, it's our responsibility to bring in new customers and discover where they spend their time so we can reach them more effectively. And remember, if you need personalized advice on optimizing your marketing strategy, I offer consultation services (starting at $55) to help you tailor your approach and get the most out of your marketing efforts. Let’s get started! PART 1 (of 2):...
🙅🏻♀️ Wielding the Power of "No"
Hey Reader, Reminder: You can block words on 𝕏 and Instagram from showing up in your feed. Great for election season, celebrity drama, and your team missing playoffs. This Week's Feature ↓ The Power of Saying "No" in Business As entrepreneurs, we often feel the need to say "yes" to everything. Yes to clients. Yes to new opportunities. Yes to price changes. But learning to say "no" is just as important—sometimes even more so. When someone asks for a discount on your services, it's easy to...
👩🔬 I'm basically a scientist.
Hey Reader, I bought the new iPhone 16 Pro and am replacing all my charging wires. 🤦🏻♀️ Did you buy the new iPhone? 🎉 Yes, duh! 📱 No, I'll stick to my current iPhone. 🤮 Ew, iPhones are gross. This Week's Feature ↓ Experiments in Marketing Always Win. How a $30/Day Campaign Outperformed My $108/Day Campaign in Just 2 Weeks If you’ve been running Google Ads for a while, setting your campaigns and letting them run is tempting. After all, once you’ve dialed in your targeting and keywords, the...
☠️ Lacking this skill can KILL any project.
Hey Reader, Looking for feedback on a landing page? SiteRevue.com is here! Landing Page Review for $45 → This Week's Feature ↓ Identify, Systemize, Then Delegate One of the most challenging skills to learn as a leader? Delegation. Delegating tasks isn't just about offloading work. It's about understanding what responsibilities you should own and which ones others can handle. This decision-making process can be daunting because, as a leader, it's natural to want to maintain control and ensure...
🏦 you're side hustle isn't a bank
Hey Reader, This week, I am proud to launch a new product - SiteRevue.com! If you are a creator, small business, or SaaS company looking for feedback on your site or landing page, check it out! Ready for a Site Revue? LIMITED TIME: 50% OFF - 5 Spots Available! $96.00 $48.00 SiteRevue: Complete Review In-depth site review of navigating and interacting with your site. What You Get: At least 15-min Feedback Video... Read more Book Your Revue→ This Week's Feature ↓ Pay Attention To Recurring...
⏰ time's up!
Hey Reader, I'm not one to "build in public," but I am... kind of. I'm working on launching siterevue.com, a service that will help business owners, creators, and everyone in between have an unbiased opinion on their site or landing page. Interested in learning more? Get Early Access → This Week's Feature ↓ For Me, Time's Up on Instagram & Facebook Those of you who have been following my story for some time may know that I once had an Instagram brand that garnered over 86,000 followers, which...
💻 Boosting business, one QR code at a time.
Hey Reader, Google is in timeout. They were accused of holding onto a "search engine monopoly," which includes the default search engine deal with Apple. In the next 5 years, will Google be dethroned as the #1 search engine? Yes No This Week's Feature ↓ 💡 25 Ideas: Using QR Codes In Your Business When the pandemic hit, QR codes found a new lease on life. They became the go-to tool for no-touch restaurant menus and served as innovative "more info" links in TV commercials. Today, QR codes are...
📣 Targeting Buyer Awareness Levels
Hey Reader, If you're not watching the Olympics, keep scrolling. For the first time in history, there is an equal number of female and male athletes at the Olympics. That's a win in my book. Ready to level up your SEO? Taleb is a trusted colleague of mine. LIVE: SEO Audit of Your Site Regain lost traffic with our live SEO audit sessions. Tailored for site owners hit by recent algorithm updates, we identify and fix issues, optimize your site, and boost your rankings. Get actionable insights...
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.