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The Full-Stack Marketer

by Virginia | In-House Marketing

My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.

⛵️ Sailing with success on SMS & Email

Hey Reader, This month, I started reviewing people's websites and providing my first impression of them. Take a look ↓ Want me to review your site? Reply with your website! Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ Mastering Your Marketing Lists on SMS & Email The last edition explored the pros and cons...
5 days ago • 3 min read

⚖️ SMS vs. Email: Pros & Cons for Your Audience

Hey Reader, Last week, I discussed the importance of owning an audience vs. using social media to communicate with them. If you didn't get a chance to read it, check it out before you dive into this week's edition. This Week's Feature ↓ Where To Create An Audience? SMS vs. Email In a world where search engine rankings are constantly changing, owning your audience is more important than ever. So is choosing where to connect with them most outside those third-party platforms. When it comes to...
19 days ago • 3 min read

🐱 Stop fighting with Aunt Susie's cat

Hey Reader, This Week's Feature ↓ Part 1: Forget Social Media, Own Your Audience It’s no secret that small businesses are among the biggest “losers” regarding social media feeds and search engine algorithms. I’ve always shied away from offering social media marketing services for small businesses because, without a hefty budget, it’s almost impossible to reach people with “posts” and updates on their websites. Instead, I always recommend to my clients (and all small businesses) that they find...
25 days ago • 3 min read

♻️ 5 branding lessons from my Dad, a scrap yard owner

Hey Reader, Recently, I wanted to discover what marketing strategies my Dad used in the 1970s and 1980s when he opened Rockaway Recycling, my family's scrap yard - where I am the marketing director today. My goal was to see what did/didn’t work and how those strategies relate to the ones I use today for the same company. This Week's Feature ↓ 5 Marketing Lessons from my Dad - who started the family business in 1977 How did you identify and reach your target audience without digital tools?...
about 1 month ago • 2 min read

⏰ saving 1-2 hours a week with Monday.com

Hey Reader, I just got back from snowboarding in Vermont with friends. The best part? Checking my stats with the Slopes app - a winter-sport must-have. Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily Please note: Some links below are affiliate links - you buy, I earn, at no cost to you. This Week's Feature ↓ Streamline Dev Requests...
about 2 months ago • 3 min read

🎥 Increase YouTube Views with Better Titles

Hey Reader, UPDATE: I don't want to pigeon-hole subscribers like yourself to "clicking through" to outside links to learn from me. Therefore, I'm changing the way I share my strategies by sharing them here right inside my newsletters. I would love to hear any feedback you have for this change, so feel free to "reply" with your thoughts or ideas. This Week's Feature ↓ 12% Jump in Video Views on YouTube Recently, I studied more video titles and subject lines that made me *click*. I wanted to...
about 2 months ago • 2 min read

👎 How to "unsuck" at SMS marketing

Hey Reader, Did you see the latest about Sora - an AI video creator? You need to see this. Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ Most Businesses Suck At SMS Marketing Don't tempt your customers to quickly respond with "STOP" to all your text campaigns. Instead, use your creative campaigns to capture...
2 months ago • 2 min read

👩‍🔬 Exclusive Access: 5 Free Audience Research Tactics

This Week's Feature ↓ 5 Free Powerhouse Places for Market Analysis & Research For Any Industry Market analysis and research are all about understanding your industry’s landscape. Oftentimes, these tools are expensive to do extensive work, but not every entrepreneur or small business can afford these expensive market research tools. That’s why I’ve curated a list of six easy-to-access, free resources for market analysis and research. Read Article p.s. don't forget, only subscribers get free...
2 months ago • 1 min read

💡 Never miss a new topic idea for video

Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ Unlocking Your YouTube Creativity Discover 3 platforms to find new video topics, content ideas, and more - all while enhancing your production by streamlining your process. Read Article 📰 Other Marketing News ↓ Forbes: SMS Marketing for SMBs (link) Don't wait on...
2 months ago • 2 min read

🤯 I just sold my first brand for 5-figures

Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ It Started with a Hashtag: My Journey From Inception to Sale of my First Brand for 5-Figures *EXCLUSIVE SHARE FOR SUBSCRIBERS ONLY The digital landscape is often transient, but some stories, like that of NJspots, resonate profoundly and leave a lasting impact. As...
3 months ago • 2 min read

My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.

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