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The Full-Stack Marketer

a no-click newsletter by Virginia

My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.

πŸŽ₯ Start Hitting 'Record' Now, Before You're Behind

Hey Reader, This Week's Feature ↓ The Importance of Embracing Video Marketing Why Video Marketing Matters In today's digital landscape, video marketing is no longer optionalβ€”it's essential. Platforms like YouTube, Instagram, Facebook, and TikTok are prioritizing short-form video content. With Instagram recently announcing that shorter videos (under 60 seconds) will be more prominently featured in feeds, it's clear that now is the perfect time to dive into video marketing. While the best time...
6 days agoΒ β€’Β 3 min read

πŸ‘€ Does Your Website Pass the Stare Test?

Hey Reader, The NCAA Women's Softball Championship started this week. As a former DIII softball player, I credit many of my adult successes to my skills learned on the diamond. Learning to work with others towards a common goal is a powerful thing. If you have children that want to try sports, encourage them to. Sports can help create a backbone of leadership, teamwork, and determination. All good things. This Week's Feature ↓ Staring At Your Website Doesn't Burn Your Eyes This week, let's...
13 days agoΒ β€’Β 3 min read

πŸ™…πŸ»β€β™€οΈ Convenience β‰  Luxury

Hey Reader, Want to elevate your service-based Google Ads? Grab my Top 5 Google Ad Tips for 50% OFF (+ bonus tip) here β†’ This Week's Feature ↓ Stop Confusing Convenience with Luxury Recently I was traveling with my wife (see pics), I had an epiphany: there's a major difference between convenience and luxury. What do you mean, Virginia? A Real-Life Example Your Vegas trip is over, and you're ready to head to the airport. Your flight is already delayed by four hours, and there's a long taxi...
19 days agoΒ β€’Β 4 min read

πŸš€ 3 Tips to Boost Your Business with Texts

Hey Reader, AI for good: AI revived this singer's voice after a stroke. Watch β†’ This Week's Feature ↓ Unlocking the Power of SMS Marketing Ready to Boost Your Business with SMS Marketing? Tired of your messages getting lost in crowded inboxes? Let’s face it: SMS marketing is a game-changer. With a 99% open rate, SMS is the most direct way to reach your audience. Here are the best strategies to implement SMS marketing effectively: #1 Start with AN ALL-STAR OFFER Retailers: Discount Codes:...
29 days agoΒ β€’Β 3 min read

🚫 Meetings Suck. Try These 5 Things Before Scheduling.

Hey Reader, Did you know that I offer Google Ads Account Audits? If you're interested, I'm offering $25 off exclusively for being a subscriber! $125.00 Google Ads Account Audit Perhaps you want a monthly or quarterly review of your Google Ads account. I can do that! With 11+ years of experience... Read more Book Your Call β†’ This Week's Feature ↓ 5 Communication Solutions To Try First Tired of unnecessary meetings? Let’s face it, most meetings suck. But what if you could get things done...
about 1 month agoΒ β€’Β 3 min read

πŸ™‹πŸ»β€β™€οΈ 6 Must-Ask Questions for Google Ad Managers

Hey Reader, Thanks for being a subscriber! Want my opinion on something? Ask me on 𝕏 β†’ This Week's Feature ↓ 6 Questions to Ask Your Google Ads Manager I've worked with small-medium businesses on their Google Ads accounts since 2013. Over the years, I've realized many Google Ad Managers are out there providing great, quality work while others fall short and make use of "good ones" look bad. This week, I want to raise a few questions about someone else managing your Google Ads account on your...
about 1 month agoΒ β€’Β 4 min read

🏁 the final step to own your audience

Hey Reader, Did you know: 46% of Google Searches are for local businesses? This Week's Feature ↓ Mastering Metrics: The Final Chapter in Owning Your Audience We've explored the vast landscapes of audience ownership together, from the pitfalls of relying solely on social media to the empowerment of direct communication through SMS and email. As we conclude our series, let's dive into the crucial aspect that ties all our efforts together: Monitoring and Improving your marketing campaigns. πŸ“Š...
about 2 months agoΒ β€’Β 3 min read

βš–οΈ Yeah it's boring, but it's the law.

Hey Reader, Pro Social Media Tip: Take a page from Taylor Swift with your social media posts. This Week's Feature ↓ Know How To Text or Email...Legally. As mentioned in my emails over the last few weeks (missed them? click here), sending emails and texts to customers can be a game-changer for most businesses. You add a direct line of communication and avoid the detours of fighting with ads on social media or algorithms of the internet. This week, however, we have to take a more serious note....
about 2 months agoΒ β€’Β 2 min read

⛡️ Sailing with success on SMS & Email

Hey Reader, This month, I started reviewing people's websites and providing my first impression of them. Take a look ↓ Want me to review your site? Reply with your website! Be sure to check out... Like quick daily emails? Email FYI β€œI love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ Mastering Your Marketing Lists on SMS & Email The last edition explored the pros and cons...
2 months agoΒ β€’Β 2 min read

βš–οΈ SMS vs. Email: Pros & Cons for Your Audience

Hey Reader, Last week, I discussed the importance of owning an audience vs. using social media to communicate with them. If you didn't get a chance to read it, check it out before you dive into this week's edition. This Week's Feature ↓ Where To Create An Audience? SMS vs. Email In a world where search engine rankings are constantly changing, owning your audience is more important than ever. So is choosing where to connect with them most outside those third-party platforms. When it comes to...
3 months agoΒ β€’Β 3 min read

My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.

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