The Full-Stack Marketer
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.
๐ฅ Wasting your promo video? Run this $10/day Google Ads campaign
Hey Reader, Free Google Ads Audits (Limited Spots) Every week, I share real-world marketing strategies, especially around Google Ads. But this week, Iโm doing something different. ๐ Iโm giving away 3 FREE Google Ads Account Audits (Value: $1,275 โ yours for $0) These are deep-dive audits I typically charge for, and theyโre designed to help you: ๐ Uncover wasted spend ๐ก Find missed opportunities ๐ Set your strategy up for long-term success If youโve been running ads and feel results should be...
๐ ๐ปโโ๏ธ Avoid These Top 3 Google Ads Conversions Mistakes
Hey Reader, Google Ads is hard to learn. But they don't have to be. NOW OFFERING: 2-Month Coaching for Google Ads Management Enroll today ๐ ๐ weekly read โ The Top 3 Conversion Mistakes Costing You Google Ads ROI Why Conversions Are the Backbone of Your Google Ads Strategy Conversions arenโt just โnice to haveโโthey are the north star for your campaigns. They tell Google what matters. They guide Smart Bidding. They determine what success looks like. Hereโs the kicker: ๐ Most small business...
๐ต๐ผ Have older parents? Read and share this now
Hey Reader, Google Ads are costing more money. The problem: Google is implementing auto-recommendations that cause your account to SPEND MORE. Beat the system and manage your ads with more cost-effective solutions. Enroll in my 1-hour Google Ads Course ๐ ๐ weekly read โ Donโt Get Fooled: AI Scams Are Targeting People You Love AI is changing marketingโbut itโs also changing scams. The same tools we use to create content and automate emails can be used to steal identities, clone voices, and...
๐ธ Careful, your ads may be wasting spend.
Hey Reader, When was the last time you made changes to your Google Ads? This week This month This quarter I can't remember Ready for an account refresh? Book an audit for $325 (75% OFF) ๐ข Paid ads arenโt going away.In fact, in 2023, Google generated $305.6 billion in ad revenue. That's 77.8% of their total earnings. Google needs ads to survive. Oh, and a judge just said that itโs a monopoly. ๐ weekly read โ CPCs Are Climbing โ Here's How to Stay Profitable Anyway If youโve been running...
๐ How I manage my time freelancing
Hey Reader, Wondering how to improve your Google Ads? It could be something as simple as setting the right negative keywords. It could also be your targeted audience. It could be that your ad copy is bad. Or your landing page needs optimization. Lucky for you, I can help with all that. Book a FREE call with me ๐ ๐ weekly read โ How I Balance Freelance Work With a Full-Time Job (Without Burning Out) As a freelance marketer with a 9โ5, Iโve spent the last few years experimenting with ways to...
๐คฆ๐ปโโ๏ธ how one Google review started my freelancing
Hey Reader, Marketers 10 Years Ago: Give us your email address! Marketers Today: Give me your phone number! Did you know? SMS campaigns have a 99% open rate! That's better than the 20-30% open rate for emails. I have trusted Slick Text for my SMS marketing since 2021. Try it out for yourself ๐ ๐ weekly read โ Why I Still Freelance (Even With a Job I Love) In 2013, I started a freelance business because of a Google review. Not because someone left me a bad oneโbut because I watched a company I...
๐ก๏ธ protect your website
Hey Reader, There's so much content on e-commerce Google Ads, but what about service-based businesses? Advertising for service-based businesses requires different strategies, including location services, device targeting, operating hours, etc. Don't let your ads waste any more spend. My top 5 hacks for service ads (only $25) ๐ ๐ weekly read โ Website Scams & Transparency: A Lesson for Small Businesses and Freelancers Recently, one of my clients received a phone call from someone claiming to...
๐ It started with a parking spot...
Hey Reader, Don't forget - 50% OFF my Google Ads Course - Ends soon! In only 60 minutes, uncover some of my best strategies for gaining more leads from your B2B Google Ads. Unlock access for $37.50 ๐ ๐ weekly read โ The Odds Are Never Zero: On Taking a Chance in Your Career Some nights feel like a screenwriter wrote them. Moments that seem so perfectly, ridiculously orchestrated that you start to wonder:What are the odds of that happening? Recently, I lived one of those moments. And it didnโt...
๐ The #1 Google Ads Budget Mistake That Can Wreck Your Results
Hey Reader, Despite not being Irish, I felt lucky this week and wanted to share 50% OFF my Google Ads Course. Built for experienced Google Ads marketers, this 1-hour course dives into the efficient strategies of managing lead-gen campaigns. Grab it for $37.50 - this month only ๐ ๐ weekly read โ The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead) One of the biggest mistakes I see advertisers make in Google Ads is drastically changing their budgetโeither...
How We Grew Our SMS List Past 1,000โAnd What We Learned
Hey Reader, If you're like me, you wear a lot of hats ๐ฉ and don't have time to post. As a creator, I knew I needed to find a routine that made sense and was actually achievable with my schedule. I turned to AI to help... This ChatGPT prompt will create a personalized weekly content schedule based on your audience, your products/services, the platforms you used, and suggested content to start the next chapter of your creator journey. Grab it for only $15 ๐ Working With... Slick Text: #1 SMS...
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.