The Full-Stack Marketer
by Virginia | In-House Marketing
My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.
🏁 the final step to own your audience
Hey Reader, Did you know: 46% of Google Searches are for local businesses? This Week's Feature ↓ Mastering Metrics: The Final Chapter in Owning Your Audience We've explored the vast landscapes of audience ownership together, from the pitfalls of relying solely on social media to the empowerment of direct communication through SMS and email. As we conclude our series, let's dive into the crucial aspect that ties all our efforts together: Monitoring and Improving your marketing campaigns. 📊...
8 days ago • 3 min read
⚖️ Yeah it's boring, but it's the law.
Hey Reader, Pro Social Media Tip: Take a page from Taylor Swift with your social media posts. This Week's Feature ↓ Know How To Text or Email...Legally. As mentioned in my emails over the last few weeks (missed them? click here), sending emails and texts to customers can be a game-changer for most businesses. You add a direct line of communication and avoid the detours of fighting with ads on social media or algorithms of the internet. This week, however, we have to take a more serious note....
15 days ago • 2 min read
⛵️ Sailing with success on SMS & Email
Hey Reader, This month, I started reviewing people's websites and providing my first impression of them. Take a look ↓ Want me to review your site? Reply with your website! Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ Mastering Your Marketing Lists on SMS & Email The last edition explored the pros and cons...
22 days ago • 3 min read
⚖️ SMS vs. Email: Pros & Cons for Your Audience
Hey Reader, Last week, I discussed the importance of owning an audience vs. using social media to communicate with them. If you didn't get a chance to read it, check it out before you dive into this week's edition. This Week's Feature ↓ Where To Create An Audience? SMS vs. Email In a world where search engine rankings are constantly changing, owning your audience is more important than ever. So is choosing where to connect with them most outside those third-party platforms. When it comes to...
about 1 month ago • 3 min read
🐱 Stop fighting with Aunt Susie's cat
Hey Reader, This Week's Feature ↓ Part 1: Forget Social Media, Own Your Audience It’s no secret that small businesses are among the biggest “losers” regarding social media feeds and search engine algorithms. I’ve always shied away from offering social media marketing services for small businesses because, without a hefty budget, it’s almost impossible to reach people with “posts” and updates on their websites. Instead, I always recommend to my clients (and all small businesses) that they find...
about 1 month ago • 3 min read
♻️ 5 branding lessons from my Dad, a scrap yard owner
Hey Reader, Recently, I wanted to discover what marketing strategies my Dad used in the 1970s and 1980s when he opened Rockaway Recycling, my family's scrap yard - where I am the marketing director today. My goal was to see what did/didn’t work and how those strategies relate to the ones I use today for the same company. This Week's Feature ↓ 5 Marketing Lessons from my Dad - who started the family business in 1977 How did you identify and reach your target audience without digital tools?...
about 2 months ago • 2 min read
⏰ saving 1-2 hours a week with Monday.com
Hey Reader, I just got back from snowboarding in Vermont with friends. The best part? Checking my stats with the Slopes app - a winter-sport must-have. Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily Please note: Some links below are affiliate links - you buy, I earn, at no cost to you. This Week's Feature ↓ Streamline Dev Requests...
2 months ago • 3 min read
🎥 Increase YouTube Views with Better Titles
Hey Reader, UPDATE: I don't want to pigeon-hole subscribers like yourself to "clicking through" to outside links to learn from me. Therefore, I'm changing the way I share my strategies by sharing them here right inside my newsletters. I would love to hear any feedback you have for this change, so feel free to "reply" with your thoughts or ideas. This Week's Feature ↓ 12% Jump in Video Views on YouTube Recently, I studied more video titles and subject lines that made me *click*. I wanted to...
2 months ago • 2 min read
👎 How to "unsuck" at SMS marketing
Hey Reader, Did you see the latest about Sora - an AI video creator? You need to see this. Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ Most Businesses Suck At SMS Marketing Don't tempt your customers to quickly respond with "STOP" to all your text campaigns. Instead, use your creative campaigns to capture...
3 months ago • 2 min read
👩🔬 Exclusive Access: 5 Free Audience Research Tactics
This Week's Feature ↓ 5 Free Powerhouse Places for Market Analysis & Research For Any Industry Market analysis and research are all about understanding your industry’s landscape. Oftentimes, these tools are expensive to do extensive work, but not every entrepreneur or small business can afford these expensive market research tools. That’s why I’ve curated a list of six easy-to-access, free resources for market analysis and research. Read Article p.s. don't forget, only subscribers get free...
3 months ago • 1 min read
My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.