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The Full-Stack Marketer

Weekly marketing strategies for SMBs with efficiency and effectiveness in mind. No clicks needed.

📍 Part 1: Location Settings for Google Ads

Hey Reader, What is the value of using Google Alerts? Get notified when a top SEO company shares content made for you and names you a Full-Stack Marketer. This Week's Feature ↓ Maximize Your Local Target with Google Ads Part 1 of 2: In my 12+ years working with Google Ads, I've discovered that location bidding and targeting are often overlooked and underutilized. Typically overshadowed by keywords and ad copy, location targeting is a secondary asset to most people running their ads. However,...

😳 recovering from a $65,000 mistake

Hey Reader, Have a colleague in marketing? What about someone just getting started? The Full-Stack Marketer is a great newsletter for them! Refer them for a chance to earn some great gifts! Invite Others To Join! Share your referral link (below) for rewards! [RH_REFLINK GOES HERE] p.s. you've referred [RH_TOTREF GOES HERE] people so far! This Week's Feature ↓ A Major Project That Went Wrong and lost $65,000... Discovery calls. We've all been there. Sharing aspirations. Needs. Wants. And then...

🥱 pardon my yawn

Hey Reader, If you're in the USA, Happy 4th of July! 🇺🇸 For everyone else, I hope you have a great rest of your week! This Week's Feature ↓ I'm tired. And no, coffee can't help. 👀 "Look! A new marketing strategy to help boost your SEO." 🙅🏻♀️ "That strategy you worked on last year? Yeah, it doesn't work anymore." 🤖 "AI is going to take your job." 🎥 "Are you sharing videos? Because that's the only way to grow." Being a digital marketer can be exhausting. Since 2011, I've been involved in social...

🎁 3 Best Incentives for SMS Subscribers

Hey Reader, This week, I wanted to jump back into the importance of SMS marketing. I've previously mentioned it with a series that you can check out, too. This Week's Feature ↓ 3 Incentive Ideas for SMS Marketing If you're reading this, you're subscribed (or following) me—which is awesome! I can't believe I can share knowledge with you directly like this. 🤫 Shh...don't tell your competitors, but text messages are a great way to connect directly with your customers. Here are a few reasons:...

🤖 3 custom marketing GPTs & how I made them

Hey Reader, You may have heard the surgeon general may be laying down the 'social media' law soon, just like cigarettes. What role should gov't play in social media feeds? 100% - full control 75% - a lot of control 50% - work with companies on control 25% - set company guidelines 0% - they shouldn't have any This Week's Feature ↓ 3 Custom GPTs I Created & How I Use Them Without delving into "what jobs" AI will take—because we aren't quite there yet—I wanted to share some real ways I use...

🎥 Start Hitting 'Record' Now, Before You're Behind

Hey Reader, This Week's Feature ↓ The Importance of Embracing Video Marketing Why Video Marketing Matters In today's digital landscape, video marketing is no longer optional—it's essential. Platforms like YouTube, Instagram, Facebook, and TikTok are prioritizing short-form video content. With Instagram recently announcing that shorter videos (under 60 seconds) will be more prominently featured in feeds, it's clear that now is the perfect time to dive into video marketing. While the best time...

👀 Does Your Website Pass the Stare Test?

Hey Reader, The NCAA Women's Softball Championship started this week. As a former DIII softball player, I credit many of my adult successes to my skills learned on the diamond. Learning to work with others towards a common goal is a powerful thing. If you have children that want to try sports, encourage them to. Sports can help create a backbone of leadership, teamwork, and determination. All good things. This Week's Feature ↓ Staring At Your Website Doesn't Burn Your Eyes This week, let's...

🙅🏻‍♀️ Convenience ≠ Luxury

Hey Reader, Want to elevate your service-based Google Ads? Grab my Top 5 Google Ad Tips for 50% OFF (+ bonus tip) here → This Week's Feature ↓ Stop Confusing Convenience with Luxury Recently I was traveling with my wife (see pics), I had an epiphany: there's a major difference between convenience and luxury. What do you mean, Virginia? A Real-Life Example Your Vegas trip is over, and you're ready to head to the airport. Your flight is already delayed by four hours, and there's a long taxi...

🚀 3 Tips to Boost Your Business with Texts

Hey Reader, AI for good: AI revived this singer's voice after a stroke. Watch → This Week's Feature ↓ Unlocking the Power of SMS Marketing Ready to Boost Your Business with SMS Marketing? Tired of your messages getting lost in crowded inboxes? Let’s face it: SMS marketing is a game-changer. With a 99% open rate, SMS is the most direct way to reach your audience. Here are the best strategies to implement SMS marketing effectively: #1 Start with AN ALL-STAR OFFER Retailers: Discount Codes:...

🚫 Meetings Suck. Try These 5 Things Before Scheduling.

Hey Reader, Did you know that I offer Google Ads Account Audits? If you're interested, I'm offering $25 off exclusively for being a subscriber! $125.00 Google Ads Account Audit Perhaps you want a monthly or quarterly review of your Google Ads account. I can do that! With 11+ years of experience... Read more Book Your Call → This Week's Feature ↓ 5 Communication Solutions To Try First Tired of unnecessary meetings? Let’s face it, most meetings suck. But what if you could get things done...

Weekly marketing strategies for SMBs with efficiency and effectiveness in mind. No clicks needed.