Full-Stack Marketing
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.
β οΈ Lacking this skill can KILL any project.
Hey Reader, Looking for feedback on a landing page? SiteRevue.com is here! Landing Page Review for $45 β This Week's Feature β Identify, Systemize, Then Delegate One of the most challenging skills to learn as a leader? Delegation. Delegating tasks isn't just about offloading work. It's about understanding what responsibilities you should own and which ones others can handle. This decision-making process can be daunting because, as a leader, it's natural to want to maintain control and ensure...
π¦ you're side hustle isn't a bank
Hey Reader, This week, I am proud to launch a new product - SiteRevue.com! If you are a creator, small business, or SaaS company looking for feedback on your site or landing page, check it out! Ready for a Site Revue? LIMITED TIME: 50% OFF - 5 Spots Available! $96.00 $48.00 SiteRevue: Complete Review In-depth site review of navigating and interacting with your site. What You Get: At least 15-min Feedback Video... Read more Book Your Revueβ This Week's Feature β Pay Attention To Recurring...
β° time's up!
Hey Reader, I'm not one to "build in public," but I am... kind of. I'm working on launching siterevue.com, a service that will help business owners, creators, and everyone in between have an unbiased opinion on their site or landing page. Interested in learning more? Get Early Access β This Week's Feature β For Me, Time's Up on Instagram & Facebook Those of you who have been following my story for some time may know that I once had an Instagram brand that garnered over 86,000 followers, which...
π» Boosting business, one QR code at a time.
Hey Reader, Google is in timeout. They were accused of holding onto a "search engine monopoly," which includes the default search engine deal with Apple. In the next 5 years, will Google be dethroned as the #1 search engine? Yes No This Week's Feature β π‘ 25 Ideas: Using QR Codes In Your Business When the pandemic hit, QR codes found a new lease on life. They became the go-to tool for no-touch restaurant menus and served as innovative "more info" links in TV commercials. Today, QR codes are...
π£ Targeting Buyer Awareness Levels
Hey Reader, If you're not watching the Olympics, keep scrolling. For the first time in history, there is an equal number of female and male athletes at the Olympics. That's a win in my book. Ready to level up your SEO? Taleb is a trusted colleague of mine. LIVE: SEO Audit of Your Site Regain lost traffic with our live SEO audit sessions. Tailored for site owners hit by recent algorithm updates, we identify and fix issues, optimize your site, and boost your rankings. Get actionable insights...
π Part 2: Location Settings for Google Ads
Hey Reader, Everyone can still get cookies! πͺ Google announced this week that they are not getting rid of cookies. A win for online marketers! What's a cookie? A cookie is a small piece of data stored on a user's device by a website to remember information about the user for future visits. So, that means marketers can still track your whereabouts on the internet. Want privacy these days? I advise you to destroy all your internet devices; that might work. This Week's Feature β Maximize Your...
π Part 1: Location Settings for Google Ads
Hey Reader, What is the value of using Google Alerts? Get notified when a top SEO company shares content made for you and names you a Full-Stack Marketer. This Week's Feature β Maximize Your Local Target with Google Ads Part 1 of 2: In my 12+ years working with Google Ads, I've discovered that location bidding and targeting are often overlooked and underutilized. Typically overshadowed by keywords and ad copy, location targeting is a secondary asset to most people running their ads. However,...
π³ recovering from a $65,000 mistake
Hey Reader, Have a colleague in marketing? What about someone just getting started? The Full-Stack Marketer is a great newsletter for them! Refer them for a chance to earn some great gifts! Invite Others To Join! Share your referral link (below) for rewards! [RH_REFLINK GOES HERE] p.s. you've referred [RH_TOTREF GOES HERE] people so far! This Week's Feature β A Major Project That Went Wrong and lost $65,000... Discovery calls. We've all been there. Sharing aspirations. Needs. Wants. And then...
π₯± pardon my yawn
Hey Reader, If you're in the USA, Happy 4th of July! πΊπΈ For everyone else, I hope you have a great rest of your week! This Week's Feature β I'm tired. And no, coffee can't help. π "Look! A new marketing strategy to help boost your SEO." π
π»βοΈ "That strategy you worked on last year? Yeah, it doesn't work anymore." π€ "AI is going to take your job." π₯ "Are you sharing videos? Because that's the only way to grow." Being a digital marketer can be exhausting. Since 2011, I've been involved in social...
π 3 Best Incentives for SMS Subscribers
Hey Reader, This week, I wanted to jump back into the importance of SMS marketing. I've previously mentioned it with a series that you can check out, too. This Week's Feature β 3 Incentive Ideas for SMS Marketing If you're reading this, you're subscribed (or following) meβwhich is awesome! I can't believe I can share knowledge with you directly like this. π€« Shh...don't tell your competitors, but text messages are a great way to connect directly with your customers. Here are a few reasons:...
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.