The Full-Stack Marketer
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.
πΈ Careful, your ads may be wasting spend.
Hey Reader, When was the last time you made changes to your Google Ads? This week This month This quarter I can't remember Ready for an account refresh? Book an audit for $325 (75% OFF) π’ Paid ads arenβt going away.In fact, in 2023, Google generated $305.6 billion in ad revenue. That's 77.8% of their total earnings. Google needs ads to survive. Oh, and a judge just said that itβs a monopoly. π weekly read β CPCs Are Climbing β Here's How to Stay Profitable Anyway If youβve been running...
π How I manage my time freelancing
Hey Reader, Wondering how to improve your Google Ads? It could be something as simple as setting the right negative keywords. It could also be your targeted audience. It could be that your ad copy is bad. Or your landing page needs optimization. Lucky for you, I can help with all that. Book a FREE call with me π π weekly read β How I Balance Freelance Work With a Full-Time Job (Without Burning Out) As a freelance marketer with a 9β5, Iβve spent the last few years experimenting with ways to...
π€¦π»ββοΈ how one Google review started my freelancing
Hey Reader, Marketers 10 Years Ago: Give us your email address! Marketers Today: Give me your phone number! Did you know? SMS campaigns have a 99% open rate! That's better than the 20-30% open rate for emails. I have trusted Slick Text for my SMS marketing since 2021. Try it out for yourself π π weekly read β Why I Still Freelance (Even With a Job I Love) In 2013, I started a freelance business because of a Google review. Not because someone left me a bad oneβbut because I watched a company I...
π‘οΈ protect your website
Hey Reader, There's so much content on e-commerce Google Ads, but what about service-based businesses? Advertising for service-based businesses requires different strategies, including location services, device targeting, operating hours, etc. Don't let your ads waste any more spend. My top 5 hacks for service ads (only $25) π π weekly read β Website Scams & Transparency: A Lesson for Small Businesses and Freelancers Recently, one of my clients received a phone call from someone claiming to...
π It started with a parking spot...
Hey Reader, Don't forget - 50% OFF my Google Ads Course - Ends soon! In only 60 minutes, uncover some of my best strategies for gaining more leads from your B2B Google Ads. Unlock access for $37.50 π π weekly read β The Odds Are Never Zero: On Taking a Chance in Your Career Some nights feel like a screenwriter wrote them. Moments that seem so perfectly, ridiculously orchestrated that you start to wonder:What are the odds of that happening? Recently, I lived one of those moments. And it didnβt...
π The #1 Google Ads Budget Mistake That Can Wreck Your Results
Hey Reader, Despite not being Irish, I felt lucky this week and wanted to share 50% OFF my Google Ads Course. Built for experienced Google Ads marketers, this 1-hour course dives into the efficient strategies of managing lead-gen campaigns. Grab it for $37.50 - this month only π π weekly read β The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead) One of the biggest mistakes I see advertisers make in Google Ads is drastically changing their budgetβeither...
How We Grew Our SMS List Past 1,000βAnd What We Learned
Hey Reader, If you're like me, you wear a lot of hats π© and don't have time to post. As a creator, I knew I needed to find a routine that made sense and was actually achievable with my schedule. I turned to AI to help... This ChatGPT prompt will create a personalized weekly content schedule based on your audience, your products/services, the platforms you used, and suggested content to start the next chapter of your creator journey. Grab it for only $15 π Working With... Slick Text: #1 SMS...
π¨ Is Faulty Tracking Wreaking Havoc on Your Google Ads?
Hey Reader, Ready to save time with ChatGPT for your Google Ad Creation? This meticulously designed guide aids you in crafting persuasive, impactful, and high-converting ads using the power of AI, specifically OpenAIβs ChatGPT. The guide covers: Ad Headlines Ad Descriptions Keyword Lists Ad Extensions Get access for only $19 π π weekly read β A Step-by-Step Case Study on Correcting Imported GA4 Data The Problem: Misaligned Conversion Tracking Google Ads conversion tracking is critical for...
Are you on Apple Maps yet?
Hey Reader, Small businesses think Google Ads are expensive. It's true, but only if you don't have it set up properly. One of my clients is offering in-store discounts exclusively from ads. GOAL: Create measurable ads. Looking for more ways to optimize your Google Ads? Get my best tips (in under an hour) for only $65. π weekly read β Why Your Business Needs an Apple Maps Listing (Just Like Google Maps) For local businesses, discoverability is everything. When customers search for services...
π Text Message Marketing: Stop Ignoring This Goldmine
Hey Reader, I had a meeting with a client last week. They had a GREAT month of December & January but the beginning of February wasn't looking great. What did I do? I asked questions. Is something not trending the right way? Get your hands dirty. Do the work. Want to work together? Let's book a call π π weekly read β Unlocking the Power of Text Message Marketing: A Practical Guide for Small Businesses You're wasting money if youβre not using text message marketing yet. With open rates as high...
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.