The Full-Stack Marketer
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.
๐ It started with a parking spot...
Hey Reader, Don't forget - 50% OFF my Google Ads Course - Ends soon! In only 60 minutes, uncover some of my best strategies for gaining more leads from your B2B Google Ads. Unlock access for $37.50 ๐ ๐ weekly read โ The Odds Are Never Zero: On Taking a Chance in Your Career Some nights feel like a screenwriter wrote them. Moments that seem so perfectly, ridiculously orchestrated that you start to wonder:What are the odds of that happening? Recently, I lived one of those moments. And it didnโt...
๐ The #1 Google Ads Budget Mistake That Can Wreck Your Results
Hey Reader, Despite not being Irish, I felt lucky this week and wanted to share 50% OFF my Google Ads Course. Built for experienced Google Ads marketers, this 1-hour course dives into the efficient strategies of managing lead-gen campaigns. Grab it for $37.50 - this month only ๐ ๐ weekly read โ The Hidden Dangers of Drastically Changing Your Google Ads Budget (And What to Do Instead) One of the biggest mistakes I see advertisers make in Google Ads is drastically changing their budgetโeither...
How We Grew Our SMS List Past 1,000โAnd What We Learned
Hey Reader, If you're like me, you wear a lot of hats ๐ฉ and don't have time to post. As a creator, I knew I needed to find a routine that made sense and was actually achievable with my schedule. I turned to AI to help... This ChatGPT prompt will create a personalized weekly content schedule based on your audience, your products/services, the platforms you used, and suggested content to start the next chapter of your creator journey. Grab it for only $15 ๐ Working With... Slick Text: #1 SMS...
๐จ Is Faulty Tracking Wreaking Havoc on Your Google Ads?
Hey Reader, Ready to save time with ChatGPT for your Google Ad Creation? This meticulously designed guide aids you in crafting persuasive, impactful, and high-converting ads using the power of AI, specifically OpenAIโs ChatGPT. The guide covers: Ad Headlines Ad Descriptions Keyword Lists Ad Extensions Get access for only $19 ๐ ๐ weekly read โ A Step-by-Step Case Study on Correcting Imported GA4 Data The Problem: Misaligned Conversion Tracking Google Ads conversion tracking is critical for...
Are you on Apple Maps yet?
Hey Reader, Small businesses think Google Ads are expensive. It's true, but only if you don't have it set up properly. One of my clients is offering in-store discounts exclusively from ads. GOAL: Create measurable ads. Looking for more ways to optimize your Google Ads? Get my best tips (in under an hour) for only $65. ๐ weekly read โ Why Your Business Needs an Apple Maps Listing (Just Like Google Maps) For local businesses, discoverability is everything. When customers search for services...
๐ Text Message Marketing: Stop Ignoring This Goldmine
Hey Reader, I had a meeting with a client last week. They had a GREAT month of December & January but the beginning of February wasn't looking great. What did I do? I asked questions. Is something not trending the right way? Get your hands dirty. Do the work. Want to work together? Let's book a call ๐ ๐ weekly read โ Unlocking the Power of Text Message Marketing: A Practical Guide for Small Businesses You're wasting money if youโre not using text message marketing yet. With open rates as high...
๐ Avoid These Things in 2025 in Google Ads
Hey Reader, Have a Google Ads account that needs help? No commitment is needed! I'm offering Google Ad Audits for 50% OFF for the month of February... ...but hurry, there's only 5 spots available! Book your account audit today ๐ Use code: FEB50 for 50% OFF! ๐ฅ weekly video โ Marketing automation can boost sales productivity by 14.5%. ๐ weekly read โ Google Ads in 2025: What to Stop, Start, and Continue Google Ads isnโt what it was a few years ago. Strategies that used to work are now draining...
๐ฅท 5 Google Ad Myths - and how to combat them
Hey Reader, Did you recently launch a new landing page? Get it reviewed for only $45! Book your SiteRevue ๐ ๐ฅ weekly video โ Are you sharing your values as a brand? Maybe it's time you do... ๐ weekly read โ 5 Google Ads Myths That Are Holding Your Business Back Google Ads is one of the most powerful tools for driving leads and sales, but many small business owners and marketers struggle to get the results they want. Why? Because they fall into common misconceptions that waste their budget and...
๐ณ This Google Strategy Resulted in 3x Conversion Rate
Hey Reader, Back in November, I had a client straight up say to me, "We're losing money." What did I do? I doubled the efforts, tested more copy, and optimized their campaigns. You won't believe the last 30-day results. ๐ฅ weekly video โ Apple.comโs homepageโbrilliant or bland? ๐ค As a die-hard Apple fan, I took a lunch break to dive into their design & marketing strategy. Hereโs what stood out (and what fell flat). Watch my full review: Working With... Slick Text: #1 SMS Marketing Service...
๐ Owning Your Audience & Bulk Planning Your Emails
Hey Reader, I used to think keeping my best strategies to myself would help me stay ahead. But as I connect with more marketers, I understand the power of sharing. After all, we're all experimenting in this digital world together, right? This week, I've launched The Full-Stack Hub, a collection of my best strategies available to you. Great for in-house marketers ๐ ๐ฅ This Week's VIDEO โ TikTok may be banned on Sunday. Just another moment to remember to "own" your audience. ๐ This Week's...
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.