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The Full-Stack Marketer

a no-click newsletter by Virginia

My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.

🚀 3 Tips to Boost Your Business with Texts

Hey Reader, AI for good: AI revived this singer's voice after a stroke. Watch → This Week's Feature ↓ Unlocking the Power of SMS Marketing Ready to Boost Your Business with SMS Marketing? Tired of your messages getting lost in crowded inboxes? Let’s face it: SMS marketing is a game-changer. With a 99% open rate, SMS is the most direct way to reach your audience. Here are the best strategies to implement SMS marketing effectively: #1 Start with AN ALL-STAR OFFER Retailers: Discount Codes:...
8 days ago • 3 min read

🚫 Meetings Suck. Try These 5 Things Before Scheduling.

Hey Reader, Did you know that I offer Google Ads Account Audits? If you're interested, I'm offering $25 off exclusively for being a subscriber! $125.00 Google Ads Account Audit Perhaps you want a monthly or quarterly review of your Google Ads account. I can do that! With 11+ years of experience... Read more Book Your Call → This Week's Feature ↓ 5 Communication Solutions To Try First Tired of unnecessary meetings? Let’s face it, most meetings suck. But what if you could get things done...
12 days ago • 3 min read

🙋🏻‍♀️ 6 Must-Ask Questions for Google Ad Managers

Hey Reader, Thanks for being a subscriber! Want my opinion on something? Ask me on 𝕏 → This Week's Feature ↓ 6 Questions to Ask Your Google Ads Manager I've worked with small-medium businesses on their Google Ads accounts since 2013. Over the years, I've realized many Google Ad Managers are out there providing great, quality work while others fall short and make use of "good ones" look bad. This week, I want to raise a few questions about someone else managing your Google Ads account on your...
21 days ago • 4 min read

🏁 the final step to own your audience

Hey Reader, Did you know: 46% of Google Searches are for local businesses? This Week's Feature ↓ Mastering Metrics: The Final Chapter in Owning Your Audience We've explored the vast landscapes of audience ownership together, from the pitfalls of relying solely on social media to the empowerment of direct communication through SMS and email. As we conclude our series, let's dive into the crucial aspect that ties all our efforts together: Monitoring and Improving your marketing campaigns. 📊...
29 days ago • 3 min read

⚖️ Yeah it's boring, but it's the law.

Hey Reader, Pro Social Media Tip: Take a page from Taylor Swift with your social media posts. This Week's Feature ↓ Know How To Text or Email...Legally. As mentioned in my emails over the last few weeks (missed them? click here), sending emails and texts to customers can be a game-changer for most businesses. You add a direct line of communication and avoid the detours of fighting with ads on social media or algorithms of the internet. This week, however, we have to take a more serious note....
about 1 month ago • 2 min read

⛵️ Sailing with success on SMS & Email

Hey Reader, This month, I started reviewing people's websites and providing my first impression of them. Take a look ↓ Want me to review your site? Reply with your website! Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily This Week's Feature ↓ Mastering Your Marketing Lists on SMS & Email The last edition explored the pros and cons...
about 1 month ago • 2 min read

⚖️ SMS vs. Email: Pros & Cons for Your Audience

Hey Reader, Last week, I discussed the importance of owning an audience vs. using social media to communicate with them. If you didn't get a chance to read it, check it out before you dive into this week's edition. This Week's Feature ↓ Where To Create An Audience? SMS vs. Email In a world where search engine rankings are constantly changing, owning your audience is more important than ever. So is choosing where to connect with them most outside those third-party platforms. When it comes to...
about 2 months ago • 3 min read
Owning your audience outside of social media

🐱 Stop fighting with Aunt Susie's cat

Hey Reader, This Week's Feature ↓ Part 1: Forget Social Media, Own Your Audience It’s no secret that small businesses are among the biggest “losers” regarding social media feeds and search engine algorithms. I’ve always shied away from offering social media marketing services for small businesses because, without a hefty budget, it’s almost impossible to reach people with “posts” and updates on their websites. Instead, I always recommend to my clients (and all small businesses) that they find...
2 months ago • 3 min read

♻️ 5 branding lessons from my Dad, a scrap yard owner

Hey Reader, Recently, I wanted to discover what marketing strategies my Dad used in the 1970s and 1980s when he opened Rockaway Recycling, my family's scrap yard - where I am the marketing director today. My goal was to see what did/didn’t work and how those strategies relate to the ones I use today for the same company. This Week's Feature ↓ 5 Marketing Lessons from my Dad - who started the family business in 1977 How did you identify and reach your target audience without digital tools?...
3 months ago • 2 min read

⏰ saving 1-2 hours a week with Monday.com

Hey Reader, I just got back from snowboarding in Vermont with friends. The best part? Checking my stats with the Slopes app - a winter-sport must-have. Be sure to check out... Like quick daily emails? Email FYI “I love reading the quick emails Matt sends. He shares online gold that you may have missed.” - Virginia, The Full-Stack Marketer Get 3-hit emails daily Please note: Some links below are affiliate links - you buy, I earn, at no cost to you. This Week's Feature ↓ Streamline Dev Requests...
3 months ago • 3 min read

My weekly newsletter focuses on a comprehensive marketing approach for SMBs with efficiency and effectiveness.

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