The Full-Stack Marketer

Hey Reader, What is the value of using Google Alerts? Get notified when a top SEO company shares content made for you and names you a Full-Stack Marketer. This Week's Feature ↓ Maximize Your Local Target with Google Ads Part 1 of 2: In my 12+ years working with Google Ads, I've discovered that location bidding and targeting are often overlooked and underutilized. Typically overshadowed by keywords and ad copy, location targeting is a secondary asset to most people running their ads. However,...

Hey Reader, If you're in the USA, Happy 4th of July! 🇺🇸 For everyone else, I hope you have a great rest of your week! This Week's Feature ↓ I'm tired. And no, coffee can't help. 👀 "Look! A new marketing strategy to help boost your SEO." 🙅🏻♀️ "That strategy you worked on last year? Yeah, it doesn't work anymore." 🤖 "AI is going to take your job." 🎥 "Are you sharing videos? Because that's the only way to grow." Being a digital marketer can be exhausting. Since 2011, I've been involved in social...

Hey Reader, You may have heard the surgeon general may be laying down the 'social media' law soon, just like cigarettes. What role should gov't play in social media feeds? 100% - full control 75% - a lot of control 50% - work with companies on control 25% - set company guidelines 0% - they shouldn't have any This Week's Feature ↓ 3 Custom GPTs I Created & How I Use Them Without delving into "what jobs" AI will take—because we aren't quite there yet—I wanted to share some real ways I use...

Hey Reader, The NCAA Women's Softball Championship started this week. As a former DIII softball player, I credit many of my adult successes to my skills learned on the diamond. Learning to work with others towards a common goal is a powerful thing. If you have children that want to try sports, encourage them to. Sports can help create a backbone of leadership, teamwork, and determination. All good things. This Week's Feature ↓ Staring At Your Website Doesn't Burn Your Eyes This week, let's...

Hey Reader, AI for good: AI revived this singer's voice after a stroke. Watch → This Week's Feature ↓ Unlocking the Power of SMS Marketing Ready to Boost Your Business with SMS Marketing? Tired of your messages getting lost in crowded inboxes? Let’s face it: SMS marketing is a game-changer. With a 99% open rate, SMS is the most direct way to reach your audience. Here are the best strategies to implement SMS marketing effectively: #1 Start with AN ALL-STAR OFFER Retailers: Discount Codes:...