Hey Reader,

The NCAA Women's Softball Championship started this week.

As a former DIII softball player, I credit many of my adult successes to my skills learned on the diamond.

Learning to work with others towards a common goal is a powerful thing.

If you have children that want to try sports, encourage them to.

Sports can help create a backbone of leadership, teamwork, and determination.

All good things.

This Week's Feature ↓

Staring At Your Website Doesn't Burn Your Eyes

This week, let's dive into an often-overlooked but crucial aspect of your marketing: your website.

Put yourself in your customers' shoes and review your website thoroughly by simply staring at it and using it.

This technique can reveal invaluable insights about user experience, conversion funnels, and overall functionality. Here are some key areas to focus on:

1) Test Your Lead Generation and Purchase Process

How easy is it for a new lead to reach out or make a purchase?

When was the last time you tested this process yourself? A smooth and efficient lead generation or purchasing process is vital. Testing internally at least once a month can save you from potential issues.

For example, a client once complained their ads weren't working because they received no leads. The culprit? Non-functioning lead forms on their website!

Pro Tip: Have a dedicated team member test your lead systems weekly to ensure everything runs flawlessly. It's too important to overlook.

2) Be Clear About Your Offer

Do new visitors understand what you do at a glance?

As business owners, we are deeply familiar with our brands. However, we often forget that new visitors do not share this familiarity. Make sure your homepage communicates what your business offers. If you sell products, showcase your hero products prominently with clear descriptions.

Pro Tip: Service-based companies should list all services clearly and provide detailed pages for each service.

3) Transparent Pricing Can Increase Business

Is your pricing information easily accessible?

This isn't just for product sellers; service-based businesses benefit from transparent pricing. Clearly stated prices can save you and potential clients time by filtering out those outside your budget.

Pro Tip: If your service prices vary, consider using phrases like "starting at [price]" to give potential clients a clear idea.

4) Ensure Smooth Navigation and Fast Load Times

How smooth is the flow of your website?

Test your website's navigation regularly. If someone clicks on a call-to-action, does the page load quickly? Does it lead to the expected destination? Ensuring a seamless user experience might require the help of a developer. Keeping your website updated and fast is crucial not only for user experience but also for SEO.

Google has stated that website speed is a direct ranking factor. A faster website can help improve your search rankings.

5) Have You Used It On Mobile Yet?

When was the last time you checked your website on a mobile device?

Even if you track your analytics, at least 50% of your visitors are likely using mobile devices. Google is increasingly prioritizing mobile-friendly websites in its search results, so your website must perform well on mobile too.

Pro Tip: Use tools like the Mobile Simulator Chrome extension to preview your site on mobile directly from your desktop.

By reviewing your website regularly with these points in mind, you can ensure that your customers have the best possible experience, leading to higher conversions and happier clients.