This Week's Feature β
Unlocking the Power of SMS Marketing
Ready to Boost Your Business with SMS Marketing?
Tired of your messages getting lost in crowded inboxes? Letβs face it: SMS marketing is a game-changer.
With a 99% open rate, SMS is the most direct way to reach your audience.
Here are the best strategies to implement SMS marketing effectively:
#1 Start with AN ALL-STAR OFFER
Retailers:
- Discount Codes: Offer 10-15% off instantly upon sign-up. Itβs an effective strategy to entice customers.
Service-Based Businesses:
- Loyalty Programs: Implement a rewards program where customers earn discounts, coupons, or free products/services with frequent visits.
- Food Industry: Provide a free item or a significant discount on their next purchase.
Key Takeaway: The initial offer should be compelling enough to make customers comfortable sharing their phone numbers.
Working With...
Slick Text: #1 SMS Marketing Service
Ready to start texting? Use code "FULLSTACK" for 15% off your first month.
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#2 CRAFTING your long-term CAMPAIGN STRATEGY
Frequency and Timing:
- Balance is Key: Avoid overwhelming your customers. Tailor the frequency based on your business type and customer preferences.
- Seasonal Adjustments: Adjust your campaigns based on holidays and your businessβs seasonal trends.
Retailers:
- Holiday Promotions: Send out 20-25% off coupons during holidays. Limit the offer to the first 20 customers to create urgency.
- Mid-Summer Sales: Take inspiration from Amazon's Prime Day to boost sales during typically slow periods like in the summer.
Service-Based Businesses:
- Seasonal Services: Promote seasonal services; an example could be discounted rates for "spring sprinkler activation" for a plumbing company.
- Event-Based Offers: Use holidays or local events to offer special promotions.
#3 STAY ENGAGED WITH YOUR AUDIENCE
Regular Updates:
- New Products or Services: Inform customers about new product lines or menu additions.
- Company News: Share exciting updates or milestones to keep your audience engaged and feeling connected.
Tips for Engagement:
- Personalization: Use customer data (first name, birthdays) to personalize messages, increasing relevance and engagement.
- Feedback Requests: Encourage customers to provide feedback to foster a sense of involvement and improve your offerings.
WHY SMS MARKETING MATTERS...
Reduced Reliance on Algorithms:
SMS vs. Email: With emails often getting lost in crowded inboxes, SMS ensures your message is received and read.
Customer Loyalty: Building a direct line of communication enhances customer loyalty and fosters a stronger relationship.
Implementing these SMS marketing strategies can help you connect with your audience more effectively, yielding better results with minimal effort.
Embrace SMS marketing as a forward-thinking approach to stay ahead of the curve and maintain a strong, direct connection with your customers.
β I use Slick Text for all my text marketing campaigns. Try it for yourself with 15% OFF your first month with code "FULLSTACK"
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Want to enhance your marketing efforts?
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β Virginia, The Full-Stack Marketer
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π° Other Marketing News β
- "You can't boil the ocean" (link)
- Increase your Google Review (link)
- Marketing budgets are shrinking (read)
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